21st Century Marketing

Websites, social media, and mobile platforms are more than just new marketing tools – they have fundamentally changed our approach to marketing. Developing a 21st century marketing mindset, and mastering the skills to implement that mindset, are critical to successfully competing for customers today.

Using 21st century marketing technologies with a 20th century marketing mindset wastes marketing resources and results in missed opportunities to generate more prospects, more engagement, and more sales.

This Meetup is intended to create discussions of marketing strategies and tactics with the 21st century marketing tools. I’ll start with an informative short presentation and then we’ll discuss challenges and opportunities in the new marketing technologies.

Canna Day – For the emerging Industry and Related technologies and interests

• What we’ll do
The emerging industry and its layers come once a month to meet, chat, discuss the issues of the day, and learn from each other.

• What to bring
Bring your brain.

• Important to know
This is not a place to smoke, vape, or chew. It’s a place to understand the emerging issues, meet others in the industry and build relationships, and explore the future.

Monterey Makers – Making Stuff

• What we’ll do
Quad copters, 3d printing, CAD tools, laser cutters, you name it. It’s about making stuff.

• What to bring
Bring your mind, your cool tool, your interests, and your expertise.

• Important to know
We are a lively group with lots of tools, viewpoints, and capabilities, growing a community together. Bring your brain!

Startup Monterey Bay Tech Meetup

Startup Monterey Bay Tech Meetup is the place to go to meet aspiring entrepreneurs, get news about what’s happening with local startups, get help and get inspired! SMBTM features pitches from startups, news about startups in Monterey Bay, music, fun, and games. Join us as we build the Monterey startup community! 

For more information go to: https://www.meetup.com/StartupMontereyBay/events/251827515/

MBIT – Monterey Bay Information Technologists

• What we’ll do
Guest speakers (sometimes a surprise, always fascinating) meet the members and discuss information technology issue sin the world of today. You never know who you might meet!

• What to bring
Bring your brain, your attention, and your interest.

• Important to know
This can be pretty techie at times, but we always bring it back to reality with your questions and ours.

Hartnell College Maker Space

Hartnell College MakerSpace: Creativity at Work

By Esmeralda Montenegro Owen
Hartnell College
Special to Santa Cruz Tech Beat

June 7, 2018 — Salinas, CA

(Photo above: Guests check out robots at the opening of the dirty lab at Hartnell College. Contributed)

Hartnell College continues to innovate and engage, opening up the minds of the youth in Salinas to imagine and create with the help of the latest technology. This is a possibility thanks to the MakerSpace or Maker movement.

This spring 2018, Hartnell College was awarded 2-years of funding for this project by the Community Colleges Chancellor’s Office totaling $500,000. This special grant is being used for implementation, equipment, staffing, supplies and stipends for faculty and others that are involved in creating workshops and classes for college students, K-12 students and the community at large.

Read More…

Startup Monterey Bay Tech Meetup

In addition to a featured talk or tech demonstration we will have pitches from great new startups (contact us if you would like to pitch your idea or business), news about startups in the region, music, fun,and games. This month we’ll also be doing a website design exercise to help with the Startup Monterey Bay website (www.startupmontereybay.org).

Special thanks to our event sponsors: The Monterey Incubator, Management Analytics/Angel2Exit/Keiretsu Forum; The iiED/CSUMB College of Business; The Fort Ord Reuse Authority.

That garlic stuff check

BenitoLink Covers Startup Challenge Monterey Bay

Hollister business wins Startup Challenge Monterey Bay


Startup Challenge Grand Prize winner Cruz Foam

Congratulations to the 2018 Startup Challenge winners!

The winners of this year’s Startup Challenge Monterey Bay were selected on May 12, 2018 at this year’s Finale celebration at CSUMB @ Salinas City Center.

The Venture Division winner Cruz Foam transforms shrimp shell waste into the eco-friendly equivalent of Styrofoam.  CruzFoam won the $20,000 Venture Division with a fabulous presentation in the Startup Challenge Otter Tank, with AudibleRx and Radicle Snacks landing the runners-up prizes of $5,000 each.

That Garlic Stuff, a homemade garlic sauce made with locally sourced garlic won the Main Street Division, earning a $10,000 cash prize.  Runners-up companies Arti-Culture and Splendid Blended each earned $2,500 prizes.

BOHO Marketplace won the Student Division to earn the $1,500 prize. BOHO, founded by two students from the Middlebury Institute of International Studies, is an innovative and values-based insurance marketplace that provides customers an easy way to compare and purchase insurance policies while also providing insurance to someone in need in an emerging market.

This year, 82 entrepreneurs from the Monterey Bay region entered the Startup Challenge. The Challenge includes three divisions: Venture, for businesses intended to grow into large enterprises; Main Street, for small businesses; and Student, for high school through graduate school students.

These applicants presented their ideas to a panel of judges in the Qualifying Round on April 7th. From that group, 25 finalists were selected to expand their business idea and prepare a 10-minute presentation to a panel of judges in the morning on May 12th.  From these, the top three Venture finalists and the top three Main Street finalists competed in the Otter Tank pitch competition.


Youth Tech logo

Early Registration for Summer Youth Tech Ends May 15

Pay by May 15, and receive a $50 discount!

Two fun tech and innovation programs are being offered this summer at California State University Monterey Bay for ages 10-18. Both camps are two weeks long, Monday-Friday 9am to 5pm each day.