KSBW covers Startup Challenge 2019

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El Pajaro CDC Commercial Kitchen Incubator Program Orientation

Interested in joning a

Commercial Kitchen


 Our non-profit commercial kitchen provides entrepreneurs with the opportunity to start and grow a food business with the support of professional consultants and trained staff. Attend an orientation and learn how you can benefit from our services.


Sessions with less then ten registrants will be cancelled.

La orientación se presenta en inglés. Si necesita ayuda en español

contáctenos y haremos los arreglos necesarios.


 Notes: Our services are available to residents of Santa Cruz, Monterey and San Benito Counties.

Our kitchen is a manufacturing facility and not open to the public. 

Please wear closed-toed shoes. Traffic can be heavy during the growing season, please plan accordingly. 

Startup Monterey Bay Tech Meetup

Startup Monterey Bay Tech Meetup is the place to go to meet aspiring entrepreneurs, get news about what’s happening with local startups, get help and get inspired! SMBTM features pitches from startups, news about startups in Monterey Bay, music, fun, and games. Join us as we build the Monterey startup community! 

For more information go to: https://www.meetup.com/StartupMontereyBay/events/251827515/

Startup Challenge Finale

It all culminates on Friday, May 10 with the Startup Challenge Finale at Embassy Suites, when the teams make their final pitches and display their companies’ wares and services, culminating in the Otter Tank showdown. The day features a Venture Showcase, where competitors and successful alumni alike showcase their businesses.
Browse the Venture Showcase to learn about regional businesses that are bringing jobs and money to our local economy, and sample the delicious fare of emerging food and beverage companies. Next, grab a seat for the Otter Tank and cheer on your favorite team, as they battle it out Shark Tank style for the cash prizes.
Ticket price includes: Entrance to the Venture Showcase and the Otter Tank Competition followed by a networking reception. Ticket Holders receive 100,000 Otter Dollars to invest in your favorite finalist company – help us select tomorrow’s hottest businesses today!

Minimum Viable Product (MVP) with John Marshall

Serial entrepreneur and product expert, John Marshall, shares insight into how to build successful products for real customer problems.

NOTE — You must register for this site through links on the http://techraising.com — reserve your spot now.

The first release of a product is crucial. Including things that aren’t needed bloat your product, consume time and money, and create friction. Including too little and it doesn’t satisfy your customer. Learn how to tell between the two and build a product that users will love and talk about, and that can be built on as the business progresses.

In This Clinic You Will Learn:
– Efficient, argument-proof way to prioritize features
– Good vs. Fast vs. Cheap
– Mobile vs. Desktop vs. Web
– Hiring and Managing Virtual Teams vs. Local Talent
– Software has a half-life

What You Should Bring:
– Your half finished MVP
– Your competitors’ products
– Your dreams for wealth and global domination
– Your user profiles
– Any other tough questions

A Bit About John Marshall:
John has been bootstrapping software companies for 37 years, with 2 failures and 5 successfully sold along the way. Successful exits include two with Santa Cruz based talent (ClickTracks and Market Motive) and one with virtual staff from around the world. Along the way John learned a lot, and he’s delighted to share some experiences, what worked well, what bombed, and why. Bring questions about your specific business and plans, and get 1:1 advice.

– Doors Open: 6:00PM
– Pizza & Beverages
– Presentation: 6:30PM
– Coaching Clinic: 7:15PM

Tickets: $20

NOTE — You must register for this site through links on the http://techraising.com

– Santa Cruz Works
– Santa Cruz Accelerator
– Santa Cruz New Tech
– Santa Cruz Economic Development

See our other clinics: techraising.com

final CEO image

CEO Crash Course

Want to learn to run your venture like CEOs do?
Join our 2019 CEO Crash Course!!
By the end of the business development boot camp you will learn marketing, human resources, funding, and business model development.
Invited speakers will have experience in:

  • Investment 
  • Legal 
  • Sales 
  • Marketing 
  • Technical Development 
  • Human Resources
  • and More! 

CEO Crash Courses will be held at University of the Pacific in Stockton
May 3rd
May 10th
May 17th
1:00 – 6:00 PM

 A limited number of ventures will be accepted.
For more information and to complete an application visit our website.



Details and RSVP at: http://bit.ly/201905tickets

Business Formation with Bill Richter

Corporate lawyer Bill Richter, shares his expertise on corporate formations, M&A, and day-to-day matters.

NOTE — You must register for this site through links on the http://techraising.com — reserve your spot now.

While entrepreneurs have grand visions and bold plans for success, preserving the hard-won value in your business often depends on your, or your corporate lawyer’s, ability to move things forward “three yards at a time in a cloud of dust.” Getting started the right way and running your business wisely not only saves you headaches, it saves you money and increases the value of your company (and your shares). Fixing mistakes can be costly. If you don’t want to give away value, particularly upon a financing or an acquisition,, join us for a lively discussion. The right business structure and discipline will make it easier for you to attract quality talent and partners and maximize the chance of your success.

In This Clinic You Will Learn:
– How to decipher language negotiated in real-life contracts
– How to deal with sections of agreements you never understood or never liked
– Which business entity creation is the right fit for you

What You Should Bring:
– It’s best if you could, send in advance, a redacted version of a section of agreements you never understood or never liked, or loved and hit a home run with to [masked]. Or come and hear what others are struggling with and killing it with.
– Your questions regarding business formation and contract drafting

A Bit About Bill Richter:
Bill specializes in corporate law, bridge and venture financings, mergers and acquisitions, governance, contracts, informal mediation, team-building, “on-shoring”.

He leverages his experience and expertise to give clients the tools they need to close transactions and design legal relationships that are durable, smart and fair.

Since forming Richter Law Offices (RLO) in 2002 as a solo corporate law practice in Santa Cruz, his mission has been simple: “Be a good partner. Be tireless in pursuit of the best possible outcome whatever the contract, transaction, negotiation or circumstance. Accelerate the value-creation curve. Enhance and protect value. Help each client help us make life better.”

Prior to forming RLO in 2002, Bill practiced corporate law for five years at each of Wilson Sonsini Goodrich & Rosati, P.C. (Senior Associate to John Goodrich) and Shearman & Sterling LLP (NYC and Budapest). He hold a B.A. from Yale College, a Masters from Harvard (Russian) and earned his J.D. from New York University School of Law.

– Doors Open: 6:00PM
– Pizza & Beverages
– Presentation: 6:30PM
– Coaching Clinic: 7:15P

Tickets: $20

NOTE — You must register for this site through links on the http://techraising.com

– Santa Cruz Works
– Santa Cruz Works Accelerator
– Santa Cruz New Tech
– Santa Cruz Economic Development

See our other clinics: techraising.com

skywriter logo

Skywriter selected as finalist in Startup Challenge Monterey Bay

Monterey, Calif., April 16, 2019– Skywriter Systems Inc., an online omni-channel digital
platform for simple content marketing, announces that they have been selected as one of eight
Finalists in the California State University, Monterey Bay’s (CSUMB) Institute for Innovation and
Economic Development (iiED) Startup Challenge, Venture Division. The Startup Challenge Finale
will be held on May 10th at the Embassy Suites (1441 Canyon Del Rey Blvd, Seaside CA 93955)
at 2:00 pm.
“After more than a decade of starting, leading, and advising companies, I’ve seen a common
need across companies and organization of all types. All of them need an easy and
comprehensive method to identify, reach, and connect to their markets. We created Skywriter
to provide an easy-to-use, powerful platform to enable companies to identify their target
audience, create and curate content, broadcast outreach over email and social media, and
easily create customized webpages to promote and grow businesses.” – John E. Derrick
Startup Challenge Monterey Bay is a new business competition and accelerator program that
supports the founding, funding and growth of new and innovative businesses in the Monterey
Bay region. It offers workshops, feedback, and mentoring to empower entrepreneurs in a
competitive process while empowering entrepreneurs to communicate their ideas effectively to
investors, customers and employees.
In ten years of competition, Startup Challenge Monterey Bay has trained 2,200 aspiring
entrepreneurs from 620 participating companies who have gone on to create more than 150
jobs and raise more than $10 million in capital.
About Skywriter:
Founded April 2018, Skywriter is an early revenue stage, seed funded SaaS startup offering an
omni-channel digital platform that provides you with a simple way to create and manage your
best digital presence. Skywriter’s product offering provides great value to small businesses,
growth-oriented companies, and information rich education and non-profit organizations. The
platform offers a webpage editor, contact and list manager, content creation and
management, outbound communication creation and scheduling, and usage reporting and
analytics tools with an eager, hands-on service team to help you get oriented. To learn more
about Skywriter, visit www.skywritersaas.com and sign-up for a free trial.


DIA DEL EMPRESARIO LATINO – Un día de talleres prácticos y dinámicos para el empresario moderno presentado por expertos y empresarios exitosos

Aprenda acerca de como:

  • Prepararse para la compra o venta de un negocio

  • Comenzar y hacer crecer un negocio de comida

  • Conocer su clientela para aumentar sus ventas

  • Planear y manejar el crecimiento de su negocio

  • Manejar el crédito y conseguir financiamiento


Conozca acerca de las organizaciones que ofrecen financiamiento y servicios de apoyo para negocios

Boletos $15

Precios incrementaran después del 15 de abril

Se ofrecerá desayuno ligero y almuerzo.


DIA DEL EMPRESARIO LATINO – A day of practical and dynamic workshops for the modern entrepreneur presented by experts and successful entrepreneurs

 Learn about:

  • Prepare to buy or sell a business

  • Start and grow a food business

  • Know your market to increase your sales

  • Plan and manage your business growth

  • Manage your credit and access financing

Learn about organizations offering financing and support services for businesses

Tickets $15

Prices increase after April 15

Light breakfast and lunch will be offered



English translation will be available