Marketing in the 21st century is radically different than it was in the 20th century. Blame it on technology. Or thank technology. But changed it has, and we have to change with it. Continuing to use a 20th century marketing mindset to design 21st-century marketing programs is missing opportunities. Here’s how to think about marketing […]
About Brad Barbeau
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Entries by Brad Barbeau
is a program of the
Institute for Innovation and Economic Development
at CSUMB College of Business
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