Business owners need to understand financial statements and manage cash flow. Financial statements are how you plan and measure success. Learn how to read key financial statements, including the balance sheet, the income statement, and the statement of cash flows.
Want to create a powerful video to promote your business? Learn the elements of branding and marketing that you need before you put together a powerful video for your business. Understanding what you need before you produce a video and hire a video production company to get the maximum effect. **This workshop includes a 1-hour […]
Is Your Business a Force For Good? Become a Certified B Corp to Build a Better Business. Wednesday, April 14 From 3:00 - 4:00 PM Did you know that 73% of consumers care about a company’s sustainability goals, not just the product, when they consider purchasing? In today’s economy, can a for-profit business […]
This informative workshop is a great place to begin planning to start your business on the right foot. Topics for this one-hour session include: *Legal requirements and regulations *Sources of financing *Free business resources After attending this workshop, you can schedule your first individualized consulting session to work specifically on your business. All consultation sessions […]
PowerPoint is the default software for presentations. And with the pandemic, we have seen a greater need of knowing how to use the software for virtual presentations on platforms such as zoom. Whether for teaching your clients remotely, or creating a pitch for funding, PowerPoint is an important skill for staying resilient during these uncertain times. This is a […]
Facebook Advanced Social Media Marketing Tools — What You Need to Know for Your Business So you're clear on different Facebook assets, pages, profiles and groups — and you are ready to go to the next level with an introduction to Facebook Creator, Facebook Business Manager and Facebook Ads Manager. This class will very briefly […]
The three-part Website Development & Optimization Webinar Series introduces the best practices for website design, development, and optimization to the small business owner, discussing both how to improve an existing website and how to design and build a new one. It explains the vital role a website plays in promoting your business and demonstrates techniques […]
Join the over 2.3 billion active users on YouTube every month and make sure your business is on Youtube and doing it right. Businesses from all industries are establishing a stronger presence on social media platforms to connect with existing customers as well as reaching new markets. YouTube is the second largest search engine […]
Get ready for the return of in-person retail and the summer tourist season. Sharpen your digital practices. Get visitors and locals alike excited to spend money with your business. Sign up now for our NEW spring digital marketing intensive program! Improve your web presence, keywords, search engine results, and social media best practices. You get […]
Price: FREE Learn how Handmade makers and artisans can sell their unique, customized products in Amazon stores
Startup Monterey Bay is a program of the Institute for Innovation and Economic Development at the CSUMB College of Business.