SBDC Webinar: Digital marketing Hour: 25 Low to Now Cost Digital Tools

  Monthly Digital Marketing Hour on the 2nd Wednesday of every month at 9AM Digital Marketing During Covid-19 If not prior to the pandemic, most businesses have now started to embrace digital technology and marketing as the only means to communicate with their customers and promote their products and services.  With the array of digital tools […]

SBDC Cyber Security: Is The Cloud Safe?

  More and more businesses are moving to the Cloud, but what exactly does that mean? Is the Cloud secure or safe to store your data, documents, or photos? Should small businesses even consider using the Cloud?   Cloud storage is changing the way we do business. Stay current with this new workshop that answers […]

SBDC Webinar: Reading Financial Statements and Managing Cash Flow

Business owners need to understand financial statements and manage cash flow. Financial statements are how you plan and measure success. Learn how to read key financial statements, including the balance sheet, the income statement, and the statement of cash flows.

SBDC B Corps: What Are The Benefits?

Is Your Business a Force For Good? Become a Certified B Corp to Build a Better Business.   Wednesday, April 14 From 3:00 - 4:00 PM   Did you know that 73% of consumers care about a company’s sustainability goals, not just the product, when they consider purchasing? In today’s economy, can a for-profit business […]

SBDC: Starting a Small Business

This informative workshop is a great place to begin planning to start your business on the right foot. Topics for this one-hour session include: *Legal requirements and regulations *Sources of financing *Free business resources After attending this workshop, you can schedule your first individualized consulting session to work specifically on your business. All consultation sessions […]

SBDC: Get Comfortable Using Powerpoint

PowerPoint is the default software for presentations. And with the pandemic, we have seen a greater need of knowing how to use the software for virtual presentations on platforms such as zoom. Whether for teaching your clients remotely, or creating a pitch for funding, PowerPoint is an important skill for staying resilient during these uncertain times. This is a […]

SBDC Santa Cruz Center: Facebook Advanced

Facebook Advanced Social Media Marketing Tools — What You Need to Know for Your Business So you're clear on different Facebook assets, pages, profiles and groups — and you are ready to go to the next level with an introduction to Facebook Creator, Facebook Business Manager and Facebook Ads Manager. This class will very briefly […]

$5

SBDC Covid 19: Website Development & Optimization Webinar Series pt 3

The three-part Website Development & Optimization Webinar Series introduces the best practices for website design, development, and optimization to the small business owner, discussing both how to improve an existing website and how to design and build a new one. It explains the vital role a website plays in promoting your business and demonstrates techniques […]

SBDC: ABC’s of Youtube Marketing

Join the over 2.3 billion active users on YouTube every month and make sure your business is on Youtube and doing it right. Businesses from all industries are establishing a stronger presence on social media platforms to connect with existing customers as well as reaching new markets.   YouTube is the second largest search engine […]